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Arts and Literature

The books in this category all have the common thread of being works of literature, or works about literature, with the occasional deviation into the visual arts. The works by Heinsius and Van Mander, for instance, both profess their admiration for the classical works of Ovid, and place the Metamorphoses, among other works in Latin, on the same pedestal as the Christian bible as a source for literary or painterly inspiration. A literary sub-thread shared by Heinsius’ work and the collected works of Bredero is that they are works of literature in themselves, be it the poems of Heinsius, or the plays by Bredero. Van Mander’s writing, however, is mainly a critical gloss on Ovid.    

Other shared characteristics are found in the material aspects of the book, most of which had to do with the economics of the printing industry in the seventeenth century. For instance, the edition of Heinsius’ work is comprised of two books, one printed in France, and one in Italy. The work from France places the emphasis of its budget mainly on lavishly decorated pages, containing clean woodcuts for historiated initials, but saving money by using an inferior quality of paper to that of the Italians. The Italians, however, with their high-quality paper, saved money on the decorations by using lower-quality woodcuts for the initials and illustrations. The studied edition of Bredero’s work was a second edition by a printer named Hartgers, who removed, or reused certain parts of the first edition. The main reason Hartgers gave for the emendations was to make a more civil, or decorum version of Bredero’s work. It is likely, though, that it was mainly done to create a cheaper edition, so that the profit would increase.

The aim for increased profit was also shared by the printer and publisher of van Mander’s Schilder-Boeck. The studied work, the critical glosses on Ovid, are included in the book, but have a separate title page. This thus indicates that the works were printed and sold separately, a practice often employed by the printer Jacob de Meester and the publisher Paschier van Westbusch. This way they could make more money on from one work, by selling the constituent parts as smaller books. A simple, but effective strategy.                                

 

All in all, the works share their categorisation as works akin to literature, be it literary works, or criticism, and their printers’ and publishers’ keen eyes for the financial aspects of the printing culture.

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